1. Intake frame
We record the decision the map must support: cut a channel, defend a budget, or redesign measurement before launch. Without that frame, maps become decorative.
Method
The attribution map we build with every serious engagement
A channel map is not a dashboard screenshot. It is a shared diagram of how credit moves — and where partners disagree — across your live app campaigns.
2. Channel inventory
Paid search, social, Apple Search Ads, affiliates, influencer codes, and organic are listed with their current attribution windows and reporting owners.
3. Credit conflicts
Where MMP, network UI, and retention cohorts diverge, we log the conflict rather than picking a favourite narrative early.
4. Working readout
The map is walked with the people who buy media. Annotations become action items — window changes, event fixes, or further export checks.
What you keep
- A dated channel map covering the review window
- Conflict log with severity and suggested next check
- Plain-language notes suitable for finance or leadership readers
Maps from audits are more evidence-heavy; workshop maps capture agreement and open questions. Both use the same vocabulary so teams can move between engagement types without relearning terms.
Put this method against your live channel mix
Start with the flagship audit, or book a workshop if the room still lacks a shared vocabulary.
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