Client stories

Evidence from rooms where credit was disputed

These notes reflect engagements we are allowed to describe. Names appear with permission; some companies stay anonymous where competitive sensitivity requires it.

“They traced why our Meta installs looked strong while D7 retention told a quieter story. The write-up was blunt about gaps in our SKAN setup — useful, even when it was uncomfortable.”

— Priya N., growth lead, consumer fintech app · Cross-platform attribution audit

“We expected a deck of jargon. Instead we got a channel map our media buyers could argue with in the room.”

— Daniel K., performance director, Kuala Lumpur agency · Channel mapping workshop

“The measurement plan review caught that our trial-start event was too early to judge paid quality. We delayed launch by a week and avoided a messy first month. Still wish the turnaround had been a touch faster during Hari Raya week.”

— Farah L., product marketing, education app · Measurement plan review

“Office hours keep our Friday attribution debates shorter. Wei Jun does not take sides for the sake of peace — he asks for the export first.”

— Marcus Ong, UA manager · Attribution advisory retainer

Extended story: regional gaming studio

When Apple Search Ads and Facebook both claimed the same high-value cohort

A mid-size game studio running soft launch in Malaysia and Singapore saw overlapping credit between ASA and Meta for players who later purchased. Finance trusted MMP last click; the Facebook partner insisted on assisted paths.

Our audit rebuilt the channel map for a six-week window, flagged a postback delay that inflated late Facebook assists, and showed ASA’s contribution to high-LTV players more clearly once organic bleed was separated. The studio shifted a modest share of budget toward ASA brand terms and tightened the MMP window for non-view claims.

Outcome after one planning cycle: fewer duplicate victory claims in weekly meetings, and a written conflict log the new UA hire still references.

Agency handoff without a shared vocabulary

A Kuala Lumpur agency inherited an app account mid-flight with three prior media partners and no agreed definition of a “qualified install.” The workshop forced media, client growth, and analytics into one map of touchpoints before any audit spend.

They left with owners assigned to each open dispute. Two weeks later they commissioned the full audit with that map as the agenda — which shortened kickoff dramatically.

Have a channel dispute of your own?

Describe the networks involved and the decision waiting. We will say whether we can help.

Start a conversation