Channel Map Point

Engagement

Cross-platform attribution audit

A written review of how your app credits installs and early retention across paid and owned channels, with a practical channel map your media team can use.

From MYR 12,800 per audit

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Advisors discussing printed reports in a bright meeting room

Who this is for

Growth leads, performance directors, and in-house marketers running app installs across more than one paid network who need a shared reading of channel credit before the next planning cycle.

Result you should expect

A documented view of which channels appear to earn kept installs versus inflated first-touch or last-click claims, plus a short list of measurement changes that would reduce recurring arguments.

Provider and delivery

Delivered by Channel Map Point advisors from our Petaling Jaya office. Work is remote-first with Malaysia-friendly hours; on-site readout in the Klang Valley is available when useful.

Duration and preparation

Most audits take two to three weeks once exports are available. Please prepare MMP partner reports for the review window, network invoice or spend summaries, and notes on attribution windows currently configured.

Pricing basis

Quoted from MYR 12,800 for a focused channel set (typically up to five paid sources plus organic). Wider channel mixes or multi-app portfolios are priced after a short scoping call.

What is included

  • Kickoff interview with growth or media owners covering channels, MMP, and decisions pending
  • Review of MMP attribution windows, partner postbacks, and network self-reported numbers
  • Channel map document covering paid search, social, Apple Search Ads, affiliates, and organic
  • Conflict log where network claims diverge from MMP or cohort retention
  • Working session to walk through findings with your team
  • Written recommendations ranked by effort and impact

Outside this scope

  • Hands-on media buying or creative production
  • MMP contract negotiation or vendor selection RFPs
  • Continuous dashboard monitoring after delivery

How the work unfolds

  1. Access and framing

    You share read-only exports, partner reports, and the decision the audit must inform. We confirm scope and the channels in play.

  2. Reconciliation

    We compare how each major channel claims credit against MMP and early retention patterns, noting delays and organic bleed.

  3. Channel map

    Findings become a map and conflict log your buyers can reference when arguing budget shifts.

  4. Readout

    A live session plus written recommendations. Optional follow-on advisory can be scoped separately.

Ready to clarify where installs actually come from?

Share your app category, active paid channels, and the question you need answered. We will confirm fit and propose a start date.

Ask about availability