Engagement

Measurement plan review

A critique of your planned attribution windows, event taxonomy, and partner setup before a new campaign wave goes live.

From MYR 4,600

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Who this is for

Teams about to launch or relaunch paid app acquisition who want a second pair of eyes on how success will be credited across networks.

Scope

We focus on the measurement design — not creative testing matrices. The review is strongest when you already know which networks will receive budget.

Timeline

Usually five to seven business days from receiving a complete draft plan.

What is included

  • Written review of proposed attribution windows and conversion events
  • Notes on SKAN or privacy constraints relevant to your markets
  • Checklist of partner configuration items to confirm with your MMP
  • One revision pass after your team responds

Outside this scope

  • Full historical audit of past campaigns
  • Creative or bid strategy recommendations

How the work unfolds

  1. Plan intake

    You send the draft measurement plan and a list of channels expected to run.

  2. Critique

    We mark risks where credit will collide or where events are too coarse for later analysis.

  3. Handoff

    You receive an annotated plan and a short call to clarify priorities.

Ready to clarify where installs actually come from?

Share your app category, active paid channels, and the question you need answered. We will confirm fit and propose a start date.

Ask about availability