Measurement plan review
A critique of your planned attribution windows, event taxonomy, and partner setup before a new campaign wave goes live.
Engagement detailsPetaling Jaya · App campaign attribution
Pin down which channels earn the installs you keep.
Channel Map Point reviews how your cross-platform app campaigns credit touchpoints — paid search, social, ASA, affiliates, and organic — so budget moves rest on evidence, not last-click habit.
We work with growth leads and agency partners who need a clear channel story before the next media plan.
Flagship engagement
Cross-platform attribution audit
A structured review of how your app credits installs and early retention across networks. You leave with a written channel map, conflict points between MMP and ad platforms, and a shortlist of measurement changes worth making next.
Typical length: two to three weeks from kickoff, depending on access to MMP exports and media partner reports.
Review audit scope
Related engagements
When the audit is not the right first step, these shorter reviews still answer concrete attribution questions.
Channel mapping workshop
A facilitated half-day session that builds a shared channel map with your media, product, and analytics owners in one room.
Engagement details
Attribution advisory retainer
Monthly office hours and light review support for teams mid-flight who need a steady second opinion on channel credit disputes.
Engagement detailsFrom recent client work
“They traced why our Meta installs looked strong while D7 retention told a quieter story. The write-up was blunt about gaps in our SKAN setup — useful, even when it was uncomfortable.”
“We expected a deck of jargon. Instead we got a channel map our media buyers could argue with in the room.”
Built for teams who still argue about last click
Most of our clients already run an MMP. What they lack is a shared reading of how network self-attribution, delayed postbacks, and organic bleed distort the story week to week.
We sit with your numbers, interview the people who buy media, and leave documentation your next hire can pick up.
How we workBring your channel list and the question you cannot settle
Tell us which platforms you buy, which MMP you use, and what decision is waiting on clearer attribution. We reply within two business days.
Request a review